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The last step in direct marketing channel integration

I had lunch earlier this week with a old and tenured friend, who runs a personalized mail business.  As with many, if not most or all, direct mail production companies, his business is suffering some....

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Developing a uniform Brand experience across multi-channel

There are two sides to this question — and most see it as a marketing issue.  And certainly it has serious marketing implications.  But the Brand experience is not built entirely upon how merchandise...

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Kevin Hillstrom: MineThatData: 16 Multichannel Marketing Myths

Kevin Hillstrom: MineThatData: 16 Multichannel Marketing Myths. This is a great post, which you should read in detail.  I picked it up from a consultant friend, Ernie Shell, who blogs at Direct...

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The seventh step to multichannel commerce

We’re getting there, slowly but surely. This is the step where everyone wants to start … it’s time to set up a web site. Some of my consulting colleagues have reported there are over 900 ecommerce...

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The eighth step to multichannel commerce

Step 8 is marketing & promotion. What a can of worms that is … or at least can be!  And obviously, in a single post, I’m not going to cover this topic.  This is a topic of unending variables. I...

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Low Cost Digital Marketing leads to Lazy Marketing

Digital Marketing … especially, email and social media … is leading to marketing the easy way. Marketers are just buying keywords, or blasting emails to everyone on every promotion, disregarding...

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