The last step in direct marketing channel integration
I had lunch earlier this week with a old and tenured friend, who runs a personalized mail business. As with many, if not most or all, direct mail production companies, his business is suffering some....
View ArticleDeveloping a uniform Brand experience across multi-channel
There are two sides to this question — and most see it as a marketing issue. And certainly it has serious marketing implications. But the Brand experience is not built entirely upon how merchandise...
View ArticleKevin Hillstrom: MineThatData: 16 Multichannel Marketing Myths
Kevin Hillstrom: MineThatData: 16 Multichannel Marketing Myths. This is a great post, which you should read in detail. I picked it up from a consultant friend, Ernie Shell, who blogs at Direct...
View ArticleThe seventh step to multichannel commerce
We’re getting there, slowly but surely. This is the step where everyone wants to start … it’s time to set up a web site. Some of my consulting colleagues have reported there are over 900 ecommerce...
View ArticleThe eighth step to multichannel commerce
Step 8 is marketing & promotion. What a can of worms that is … or at least can be! And obviously, in a single post, I’m not going to cover this topic. This is a topic of unending variables. I...
View ArticleLow Cost Digital Marketing leads to Lazy Marketing
Digital Marketing … especially, email and social media … is leading to marketing the easy way. Marketers are just buying keywords, or blasting emails to everyone on every promotion, disregarding...
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