Kevin Hillstrom: MineThatData: 16 Multichannel Marketing Myths.
This is a great post, which you should read in detail. I picked it up from a consultant friend, Ernie Shell, who blogs at Direct Commerce Systems. Kevin’s post, in effect, reminds me of how much the direct commerce trade press struggles to report real information, rather than the self-interested sales pitches of companies who will benefit from promoting their view of what builds sales via the direct channels.
Read and learn from Kevin’s post. It’s great stuff.
